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International Masterclass LiveXperience Martha Rogers: Dancing shoes for honeybees
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International Masterclass LiveXperience Martha Rogers: Dancing shoes for honeybees
12 de Noviembre
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2013-11-12 23:00:00 2013-11-12 23:00:00 35 International Masterclass LiveXperience Martha Rogers: Dancing shoes for honeybees true DD/MM/YYYY

Las Masterclass LiveXperience son sesiones en las que profesionales de gran relevancia nos darán su visión de la temática que impartan con un componente estratégico e inspirador. Ésta Masterclass estará presentada por Joost van Nispen, Presidente y CEO de ICEMD. Al finalizar se realizará una rueda de preguntas donde el ponente aclarará todas las dudas y consultas de los asistentes.

Las Masterclass LiveXperience son sesiones en las que profesionales de gran relevancia nos darán su visión de la temática que impartan con un componente estratégico e inspirador. Ésta Masterclass estará presentada por Joost van Nispen, Presidente y CEO de ICEMD. Al finalizar se realizará una rueda de preguntas donde el ponente aclarará todas las dudas y consultas de los asistentes.


**LA MASTERCLASS SERÁ IMPARTIDA EN INGLÉS SIN TRADUCCIÓN SIMULTÁNEA**


Customer experience and customer engagement are more than buzzwords. These are the ways a company grows share of customer, retention, repeat business, and shareholder value. Your best customers are the ones who stay with you through good times and bad, and who tell everybody about how great you are. This is especially true for retailers. How do you build better experiences and then get your customers to spread the word about that?

Social media have led us to the Age of Transparency, and as transparency has become inevitable and complete, and all our customers can know essentially everything about all product offerings and pricing, how do we compete? Customers themselves now often set the tone for how a business is perceived in the marketplace, how prices are compared, and how trust is evaluated. Being seen as "trustworthy" has always been a good idea. It's part of most branding strategies. But suddenly, right now, true trustability is suddenly as necessary as good product, fair pricing, and customer experience. If you're not building Extreme Trust, you're going to lose business to competitors who are doing things right, doing the right thing, proactively. How do you see where you are now and how do you improve?

  • Why does radical transparency require you to earn your customers' trust to differentiate your business and your brands?
  • What strategies must a business follow to survive and prosper in the age of customer empowerment?
  • How can physical stores compete when everything is available online, and cheap?
  • When technology connects your customers to each other and your employees to your customers, 24/7, what will that mean for your measures, management, and competitive positioning?
  • And why on Earth would honeybees ever need dancing shoes?


¿Por qué Martha Rogers?

Martha Rogers, Ph.D., es reconocida desde hace más de una década como una de las autoridades líderes en estrategias de relación con clientes. Coautora con Don Peppers de nueve best-sellers sobre cómo mejorar el éxito de un negocio e incrementar el valor de sus acciones, y cofundadora de Peppers & Rogers Group, la empresa líder mundial de consultoría de estrategia de clientes. La revista Business 2.0 la nombró una de los 19 gurús de los negocios más importantes del último siglo. La World Technology Network la describe como "una innovadora capaz de crear "visionarios efectos dominó".

 


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